Tagline Thinking is the start of a weekly Friday post dedicated to look at the movies coming out that weekend and noticing their taglines. Sometimes marketing teams focus on the poster and leave the tagline behind. Others have a boring poster and an eye catching line. The best seem to be able to combine both things and make the perfect pitch to the passerby.
Movies coming out this weekend encompass some of Hollywood's most used formats. We have a book adaptation, a horror film targeted to 18-25 males, a worned out franchise and the everlasting remake.
ONE DAY : " Twenty one years, Two people...One Day"
The tagline works with numbers to make it catchy, 21+2+1. This movie is about time passing between two people and their lives together. The poster that accompanies it looks like a artsy instagram photograph, and reminds me of the 1940's photo " the kiss", romance and nostalgia. It could perfectly be the cover of the book,it certainly beats the one I bought at the airport. Obviously they're going for a women target here and not even attempting to reach males. This is a film that girls will drag their boyfriends to and women will go to see together hoping ¨one day¨ they will have a moment nearly as good as the poster´s.
The tagline works with numbers to make it catchy, 21+2+1. This movie is about time passing between two people and their lives together. The poster that accompanies it looks like a artsy instagram photograph, and reminds me of the 1940's photo " the kiss", romance and nostalgia. It could perfectly be the cover of the book,it certainly beats the one I bought at the airport. Obviously they're going for a women target here and not even attempting to reach males. This is a film that girls will drag their boyfriends to and women will go to see together hoping ¨one day¨ they will have a moment nearly as good as the poster´s.
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| One Day movie poster |
Veredict: They went for the full romance effect. The poster wasn't a romantic comedy, it sold love, as did the tagline. It´s appropiate but I would have liked something wittier to avoid the chesse.
FRIGHT NIGHT " You can't run from the devil when it lives next door"
This film has been previously described as Disturbia meets Vampires and this tagline couldn´t prove that better. Even Disturbia´s tagline was similar ¨ Every killer lives next door to someone¨. While Disturbia´s makes you uneasy about your next door neighbors and ignites your inner voyeur, Fright Night´s takes itself less seriously. Obviously the devil is not going to live next door, but Colin Farrel gets close to it.
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| Fright Night movie poster |
Veredict: By itself, it´s nothing special, along with the poster it works. Shia La Boef´s lookalike grabs an ax in the middle of a suburbian background while Farrel´s ominous face hovers gigantically over him looking at us. I´m intimidated enough.
SPY KIDS 4 : ALL THE TIME IN THE WORLD " Small time spies, big time adventure"
Lets look at the taglines from the previous movies:
Spy Kids 1: ¨Real Spies, only Smaller¨
Spy Kids 2: ¨ Huge new adventure * Slightly smaller spies¨
Spy Kids 3 in 3D: 3rd Mission 3rd Dimension
They´ve primarily focused on comparing the antonyms Big and Small. Hey, at least they´ve clearly been consistent with their marketing strategy throughout the years. Almost identical posters and taglines make the brand recognizable and familiar.The second movie and this last one are very similar on their taglines, except Spy Kids 4 starts with Small and Spy Kids 2 does it the other way around.
Veredict: Out of all of them I still prefer the first one, simple and cute.
Lets look at the taglines from the previous movies:
Spy Kids 1: ¨Real Spies, only Smaller¨
Spy Kids 2: ¨ Huge new adventure * Slightly smaller spies¨
Spy Kids 3 in 3D: 3rd Mission 3rd Dimension
They´ve primarily focused on comparing the antonyms Big and Small. Hey, at least they´ve clearly been consistent with their marketing strategy throughout the years. Almost identical posters and taglines make the brand recognizable and familiar.The second movie and this last one are very similar on their taglines, except Spy Kids 4 starts with Small and Spy Kids 2 does it the other way around.
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| Spy Kids 4 |
Veredict: Out of all of them I still prefer the first one, simple and cute.
CONAN THE BARBARIAN " Enter an age undreamed of "
This tagline marks the beginning of an epic adventure, something apparently we´ve never seen before. A world of fantasy and pure movie escapism. The poster reminds me of Clash of the Titans: kinda comickbookie and emphasizing action while THOR decided to take another route and painted the town red with a close shot of Chris Hemsworth looking at us.
Veredict: It´s an ok tagline, nothing new, the poster has so much things going on that it almost doesn´t need it. The white and small typography doesn´t help it´s case either.
This tagline marks the beginning of an epic adventure, something apparently we´ve never seen before. A world of fantasy and pure movie escapism. The poster reminds me of Clash of the Titans: kinda comickbookie and emphasizing action while THOR decided to take another route and painted the town red with a close shot of Chris Hemsworth looking at us.
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| Conan the Barbarian |
I personally will see One Day this weekend, but I have to admit I´ll probably watch Fright Night in Netflix... See you next weekend!
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