Last time I blogged about the little red cabin they were launching a new promotion partnering with Foursquare to offer discounts on DVDs when you checked in. This only lasted for a limited amount of time to create awareness and urgency between consumers.
Till they started with a new promotion. Today, apparently, is America's Movie Night. Redbox asks us to change our FB status to our favorite movie quote and "be sure to remember to link back to the America's Movie Night Page so everyone knows why you're doing it". Subtle.
Due to being America's Movie Night, mark that in your calendars from now on, Redbox is offering us a free dvd or a $1 discount only available today. All you have to do is:
- Type Redbox on Facebook search Bar
- Like the page (and give them access to all your personal information), of course
- Go to the tabs in the left hand side and click on America's Movie Night
- Click on GET A FREE MOVIE NIGHT FOR YOURSELF
- They'll give you the code or the possibility of sending it to your email and phone.
I'm not sure how the code is going to work, I'm guessing you just punch it in, select your movie, and feel good about getting something for free.
Redbox is trying, hard. With their latest promotions they're increasing trial and their brand awareness. They're also positioning themselves as the fun brand that will help you out instead of increasing their prices, cough cough Netflix. I've never gone to a Redbox cabin and I'm already planning my trip today so I guess it's working. Nicely done and keep it up.
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