New Redbox move, FREE MOVIE!!

Last time I blogged about the little red cabin they were launching a new promotion partnering with Foursquare to offer discounts on DVDs when you checked in. This only lasted for a limited amount of time to create awareness and urgency between consumers.

Till they started with a new promotion. Today, apparently, is America's Movie Night. Redbox asks us to change our FB status to our favorite movie quote and "be sure to remember to link back to the America's Movie Night Page so everyone knows why you're doing it". Subtle.

Due to being America's Movie Night, mark that in your calendars from now on, Redbox is offering us a free dvd or a $1 discount only available today. All you have to do is:

- Type Redbox on Facebook search Bar
- Like the page (and give them access to all your personal information), of course
- Go to the tabs in the left hand side and click on America's Movie Night
- Click on GET A FREE MOVIE NIGHT FOR YOURSELF
- They'll give you the code or the possibility of sending it to your email and phone.

I'm not sure how the code is going to work, I'm guessing you just punch it in, select your movie, and feel good about getting something for free.

Redbox is trying, hard. With their latest promotions they're increasing trial and their brand awareness. They're also positioning themselves as the fun brand that will help you out instead of increasing their prices, cough cough Netflix. I've never gone to a Redbox cabin and I'm already planning my trip today so I guess it's working. Nicely done and keep it up.

Foursquare+Redbox= DVD Discounts!

After the much hyped Netflix summer move of separating streaming(7.99) and dvd prices (7.99) resulting in a whooping $15.98, most of their current subscribers, including your fellow blogger, decided to drop one of their services. Finally the time had come when Netflix realized it was being way too cheap and customers were angry. Meanwhile, Amazon and Redbox started planning ahead their next move. Amazon started stocking up their catalog with new titles and Redbox grinned happily as the majority of Netflix´s old customers vowed to change to the red telephone cabin.

Netflix is starting their new plan September first and Redbox is ready to counterattack with a new offer only valuable August 15 to August 24. Their joining up with Foursquare to offer discounts (from $0.10 cents to $1.00) every time you check in at one of the Redbox kiosks. Given that the DVD´s are only $1.00 any reduction is price is quite nice.

During that trial week Redbox can see if partnering Foursquare (the cool kid in the block) is actually worth it and if it increases trial. But most of all, this will be about spreading buzz and reminding customers of the Redbox brand when September comes and they decide to leave Netflix.

I want to embrace Redbox but the late fees and the fact that their catalog is not that big turns me off. However, I find myself looking at their DVD´s at Ralphs and seeing titles that are not in Netflix just yet. Fact is, will you want to leave the house and drive for five minutes to return your dvd? Or would you rather pay and not worry?

Either way, it´s healthy to see some competition and options for movie watchers out there. Netflix, brace yourself, fall is coming.